One Brick Road: Business and Operational Models
Business Model
One Brick Road is an e-commerce and logistics business I founded and operated from November 2023 to March 2025, specializing in multi-channel sales and global supply chain management. The business delivered physical goods (primarily LEGO sets) to both retail and institutional customers through Amazon, eBay, BrickLink, and Facebook Marketplace.
- Curated Inventory: Sourced high-demand products for collectors, hobbyists, and organizations.
- Prime-Eligible Fulfillment: Leveraged Amazon Prime for rapid, reliable shipping in the U.S.
- Multi-Channel Reach: Sold on Amazon, eBay, BrickLink, and Facebook Marketplace for maximum coverage.
- Wholesale Solutions: Supplied bulk orders to schools, hospitals, and clubs.
- Global Shipping: Served all U.S. states/territories and a dozen international markets.
Revenue Streams
- Direct-to-Consumer via marketplaces
- B2B/Institutional bulk sales
- Dynamic pricing by channel
Key Customers
- Individuals (parents, collectors)
- Institutions (schools, clubs, hospitals)
- International buyers
Resources & Partners
- Trusted global suppliers
- Amazon FBA & 3PLs
- E-commerce platforms
- Data analytics tools
Cost Structure
- Inventory procurement
- Shipping & fulfillment
- Platform fees & commissions
- Packing & warehousing
80/20
How the 80/20 Rule Shaped the Model:
The backbone of One Brick Road was focus—letting a small number of high-impact SKUs drive the majority of results. By applying the Pareto Principle (80/20 Rule), I concentrated on the top 20% of products that generated most of our margin and revenue, while reducing operational complexity and overhead.
See the breakdown in my Pareto Analysis case study →
The backbone of One Brick Road was focus—letting a small number of high-impact SKUs drive the majority of results. By applying the Pareto Principle (80/20 Rule), I concentrated on the top 20% of products that generated most of our margin and revenue, while reducing operational complexity and overhead.
See the breakdown in my Pareto Analysis case study →
Operational Model
- Sourcing & Supply Chain: Direct overseas supplier relationships. Bulk orders, managed 14–21 day lead times, buffer stock for delays.
- Inventory Management: Spreadsheets & analytics for stock tracking. Focused on top-margin SKUs using Pareto analysis.
- Sales Operations: Listings tailored by platform, manual/automated stock and pricing sync.
- Fulfillment: Amazon FBA for Prime SKUs, direct fulfillment for other channels. Hands-on packaging and shipping.
- Customer Support: Responsive across platforms, strong B2B relationships, proactive exception handling.
- Continuous Improvement: Data-driven sourcing, pricing, and process optimization. Regular review for efficiency, with a focus on what moved the needle most.
| Aspect | Business Model | Operational Model |
|---|---|---|
| Revenue | D2C, B2B, Cross-Platform | Efficient, multi-channel fulfillment |
| Channels | Amazon, eBay, BrickLink, Facebook | Amazon FBA, 3PL, self-fulfillment |
| Key Customers | Retail, Institutional, International | High-touch support, relationships |
| Inventory | Global suppliers, multi-source | Forecasting, Pareto focus, buffer stock |
| Data & Analysis | Margin, sales, demand, channel | Review, iterate, improve |
| Brand Promise | Fast, reliable, responsive | Consistency, quality, customer-first |
My Role
I independently managed all aspects of One Brick Road—from supplier negotiation and inventory analysis to customer service and fulfillment. Applying the Pareto Principle at every stage let me operate lean, prioritize what truly mattered, and maximize both margin and impact.